Jeanne Samayoa with her daughters Sol, Emiliana, Caterina and Emanuella

Our Story

A family who doesn't look away.

Jeanne - with Sol, Emiliana, Caterina and Emanuella

Jeanne taught her four daughters that although people say they "throw things away,"  there is no away. 

She took them to the places, mostly rivers and ravines, that receive everything discarded without a second thought.

From a young age, Caterina, Emiliana, Emanuella, and Sol didn't just understand the problem, but they felt it. 

Because waste mismanagement and ecological devastation don't just sound horrible. They are horrible !

It's heartbreaking to watch a child drink from a bottle filled with water alive with bacteria.

It's nightmarish to see a river carry its poison all the way to a coral reef that countless forms of life (including our own) depend on.

And yet it's uplifting to hear the river's call for help and answer it — not alone, but together, getting our hands dirty and working for transformation.

Jeanne, Caterina, Emiliana, Emanuella, and Sol invite your eyes and your heart to the Motagua. One of the most polluted rivers in the world, responsible for an estimated 2% of global plastic emissions into the ocean. 
Its immense volume of sewage, industrial waste, and single-use plastics flows directly into the Mesoamerican Barrier Reef, which is the second-largest coral reef system on Earth, and is currently fighting for survival under a blanket of garbage that chokes out the sunlight.

Restoration is possible if we don’t look away.

The name Catayoa was inspired by Jeanne's family.

The surname Samayoa, is widely believed to derive from an ancient name associated with a ravine or mountain pass.

Her daughter Caterina carries a name that's associated with purity.

Together, those two ideas inspired a new word.

Catayoa

Pure Ravine

Catayoa is the name of the movement — one that gradually becomes a song, sung from the hearts of those who hear the ravine, the stream, and the force of life longing to resurge.